With over 30 years in the industry, there is a reason we call Brady grandpa – that and the fact that he is bald. Brady has successfully run Bountiful Bicycle building it to two locations and one of the largest Specialized dealers in the West.

His passion for cycling is clear. His fire and energy for the sport will help to bring additional industry knowledge to help ICUP become a great experience for the competitors, while being a catalyst in helping with the growth of the industry.

From an event that was conceived and managed out of the garage of his buddies house, Tanner has created an international brand with Ragnar. Tanner truly brings a depth to ICUP that is unparalleled in the state.
Tanner’s passion for cycling was gained out of a desire to improve his own health, and participate in events that feed his competitive spirit. While he is new to mountain biking, he has years of road experience. His goal this year is not to look like a roady when he is on the mountain.

As a Detective for Ogden City, husband, and father of two Darren has found cycling to truly be a great way to stay healthy physically and emotionally.

Darren brings a passion for cycling that has been built from years of competing at high levels in the sport. He began his career competing in mountain bike races and later transitioned to road where he became and Elite Master’s National Champion.

Stu is an Endodontist by trade, but a professional mountain bike racer in his dreams. He has built a highly successful practice in northern Utah.

His passion for cycling was gained out of a desire to live out his dream, and participate in an activity that is fun, keeps him fit, and allows him to spend time with his wife doing something they both love. He currently coaches the Weber Jr. Devo Mountain Bike Team.

Besides being a self proclaimed fashion expert, Joel has had a successful business career with multiple start-ups and serving as a go-to-market strategist for large companies.

Joel’s passion for cycling goes back over 25 years when he started racing as a junior on fully rigid mountain bikes. He has since launched one of the largest cycling clubs in Utah, and was a co-Founder in a charity that promotes cycling safety and training to at-risk youth.

Austin currently is a partner in a plumbing product marketing company. As the former president of the Weber State Outdoor Club, and later the president of Team LiVe Well, he has a long history for being a glutton for punishment when it comes to promoting outdoor adventure and sport.
Austin has a passion for cycling and outdoors that stems from years of adventuring with his dad. He and his father still enjoy many adventures on their mountain bikes.

Russ has spent years building a successful insurance agency. In the last year he has successfully integrated his business into an independent agency. Since Russ is used to underwriting risk all day, his aim is to make sure ICUP provides a great experience and no claims are paid.

Russ gained an appreciation and love for cycling when he began participating with friends 10 years ago. He still enjoys getting out on the bike, but also enjoy putting his feet on the trials as a trail runner. #runningisforcriminals